Daniel Ward

Websites for how people decide

UX and behavioural economics - designing interfaces that respect attention, bias, and intent.

About

I design experiences that understand how people actually make decisions. By combining UX principles with insights from behavioral economics, I create interfaces that respect attention, acknowledge bias, and guide intent.

My approach focuses on reducing friction, building trust, and creating moments of clarity where it matters most.

My skills

Astro

Fast, content-focused sites with islands architecture and minimal JavaScript by default.

React

Interactive UI with components, state, and ecosystems that scale from prototypes to products.

Behavioral economics

Bias, framing, and choice architecture so interfaces respect how people actually decide.

UX

Research, flows, and interface design that reduce friction and build trust where it matters.

Work

Selected projects and case studies.

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Lab

Notes, experiments, and works in progress.

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