Astro
Fast, content-focused sites with islands architecture and minimal JavaScript by default.
Daniel Ward
UX and behavioural economics - designing interfaces that respect attention, bias, and intent.
I design experiences that understand how people actually make decisions. By combining UX principles with insights from behavioral economics, I create interfaces that respect attention, acknowledge bias, and guide intent.
My approach focuses on reducing friction, building trust, and creating moments of clarity where it matters most.
Fast, content-focused sites with islands architecture and minimal JavaScript by default.
Interactive UI with components, state, and ecosystems that scale from prototypes to products.
Bias, framing, and choice architecture so interfaces respect how people actually decide.
Research, flows, and interface design that reduce friction and build trust where it matters.
Selected projects and case studies.
Notes, experiments, and works in progress.
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